When it comes to marketing I really am a fan of Seth Godin. I regularly read his blog and I have read a few of his books. He posted this video on his Blog and it really made me wow. I had to rewind the video to make sure it wasn’t fake. Then this same video was in another of my regular marketing blogs, hubspot, I thought maybe I will repost it.
Its pretty crazy huh??
Today the department of Justice approved the merger of Sirius and XM radio.
I have said numerous times that I don’t think that this merer will happen, because of the FCC. Now the FCC is the last obstacle in the way of the merger, but with the DOJ approving it I think that it might actaully happen.
As all 3 of my readers know I work in Radio, but contrary to a lot of others I think this can be a good thing, assuming that they don’t screw it up. I like al la carte. If i can get Hard Attack, Left of Center, Sirius Punk, Fungus, and the Mets games, I would be happy guy.
But really what is that worth to me? Honestly not more than a few dollars a month, so the 7 dollar price point really isn’t for me. I don’t need 50 stations, I don’t even need ten. If I could get 6 for 3 dollars a month then maybe its worth it to me. Eventually it is going to go the way of cable and be integrated into all stereos so you can easily switch between satellite and terrestrial radio.
Now if only cable could go al la carte. I am tired of paying for lifetime and fox news.
