This is more of a follow-up post than anything else, but I mentioned earlier in the week that I was attending Inbound Marketing University. Over the week they used the hashtag #imu and spent a good deal of time on Twitter meeting a lot of new people, because of it.
Personal branding is becoming more and more important and these activities will greatly help in your journey. This week I gained about 50 followers and was mentioned a few times by people in #followfriday. (A hashtag invented by twitter users to let others users know people they respect in the community.)
Over the course the week I noticed the people who were getting the best results in terms of followers was the people who were asking and answering questions. This lead to direct conversations with new people and also retweets.
No matter what you are doing online don’t forget the social in social media.
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From Nike on our hats to Tommy on our shirts to Swatch on our watches and Starbucks in our cups, branding is critical to business development.