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Everybody seems to be writing e-books these days. They are a great way to help out your brand and can be an amazing way to generate leads.

Anytime there is some new trend in marketing, especially online, every marketer jumps on board and lets be honest most of them suck.

One that doesn’t suck is the $7.95 Marketing plan. It is a free e-book by Jim Kukral. I could tell you all about him and why hes qualified to write about this topic but your probably better off just reading his bio.

You should download this e-book and read it for yourself, but here is the summation:

It is essential to put the time in creating memorable or intriguing domains for you business.  This is such an important step. Beyond the fact you want something that is keyword rich for SEO, people don’t have great memories. If your website domain isn’t memorable, how is it going to be spread?

Currently I am working on developing a new project (more on that to come) and reading this, although should have been obvious, hit me like a boot to the head. I was putting so much time into the concept and not enough into the actual name and domain address.

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