Some companies are better than others at embracing social media and some aren’t. I could list the reasons I have heard as to why to not use social media, but that would need a whole nother website. The thing I hear the most is:
“What if they say something bad? No it’s just not worth the risk”
Everyone is talking about the Iran election now and how they are turning to Twitter and YouTube to organize and get information on what is happening. I’m a big believer in trying to learn a little from everything in life. What to take out of this?
It doesn’t matter how much you try to control your message, you can’t.
The days of control are over. If someone has a comment or something relevant to say, it is going to be said. The Internet is a huge place, would you rather try and police all of it or hear what your customers actually think about you and embrace it and learn from it.
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I totally agree. Businesses are no longer in control of their own marketing messaging. Everyone can publish now. Everything is transparent. Be authentic, participate, or perish.
The Iran-Twitter connection brings this point home like nothing else.
The point is to embrace this new world as a bonus, not a problem. If everyone can publish, they can help spread your message.