For solo marketers and small marketing teams

Get more marketing done with AI.

Learn to give AI your business context and build repeatable ways to research, write, and repurpose content. I explain the setup and the decisions you still need to make.

Build a way of working you can use again.

Know where to start

Understand what an AI tool does and decide where it fits in your marketing before spending time setting it up.

Stop repeating the same brief

Give AI a reference for your business, customers, and voice. Use it as the starting point for the next task.

Know what needs your judgment

Learn how to check an output’s facts and recommendations before you put it to work.

See how I approach the work.

Start with my comparison of five AEO skills. They tackle the same topic, but their instructions lead to different priorities.

Read the AEO skills comparison

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I’m putting two decades of marketing experience to work with AI.

More about Brian

I’m Brian Carl. I’ve spent two decades in marketing and now work as an SVP at a tech company. Here, I’m documenting how I use AI in my own work and explaining the choices behind it. The takes are mine.

Know what to try next with AI.

Get Brian’s explainers on using AI for real marketing tasks. Learn what to set up, how to use it, and what to check.