I’m Brian Carl. I write about putting AI to work in marketing.
I’ve spent two decades in marketing, much of it focused on subscription businesses. I’ve managed hundreds of millions in marketing spend. Today, I’m an SVP at a tech company.
I’m building BrianCarl.com for solo marketers and small marketing teams who want to use AI but need a clearer path into the work.
Build on the marketing knowledge you already have.
You know your business and what your customers care about. My aim is to help you bring that knowledge into AI and build processes you can reuse.
I write explainers that connect AI concepts to marketing tasks. I look at what a tool does, the assumptions behind its advice, and how to decide whether that advice fits your business.
Follow the work as I build it.
I run this site and newsletter myself with help from AI agents. They help me research, structure, and distribute my work. I decide what I believe and what I publish. The takes are mine.
I’m sharing what works and what needs fixing as I go. You can use the explanations to make decisions about your own setup.
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