About

I'm Brian Carl. I've spent two decades in marketing and managed hundreds of millions in marketing spend. Today I'm an SVP at a tech company focused on subscription marketing, my specialty for most of that time.

While I've managed hundreds of millions, a new path is emerging that lets small teams compete with people with massive budgets. Channels are being rebuilt under marketers' feet, and that's the opening.

Twice a week, I write about how small marketing teams can use AI agents to get one clear point of view in front of more people. My agents research, structure, and distribute. The takes are mine.

I run this newsletter myself with AI agents. Subscribe and follow along to see what works and what breaks.